Home » Marketing
Subject/Course: SMN372U
Subject/Course: MNX202J
Subject/Course: MNM3048
Subject/Course: MNM3025
Subject/Course: MNM3014
Subject/Course: MNM2606
Subject/Course: MNM2044
Subject/Course: MNM202Y
Subject/Course: MND303V
Subject/Course: MND301T
Subject/Course: MND204T
Subject/Course: MND202R
Subject/Course: MNC202M
Subject/Course: MAR221U
ISBN: 9780195994896
Description:...
Subject/Course: PPBM06W
Subject/Course: PMRM04K
Subject/Course: PMRM03J
Subject/Course: PMRM02H
Subject/Course: PMRM01G
Subject/Course: MNM3048
Subject/Course: MNM2601
Subject/Course: MMG362T
Subject/Course: MAR221U
ISBN: 9780702188572
Description: Marketing Management: A South African Perspective takes a fresh look at marketing and covers relevant...
Subject/Course: MNM3025
ISBN: 9780702177446
Description: Marketing research can be a daunting subject. The mere mention of inferential statistics or conjoint analysis sends most students into an immediate state of panic. But this need not be the case. In Marketing Research, the authors provide a gentle introduction to the basic concepts of research....
Subject/Course: MNM204-4
Subject/Course: MNM2044
ISBN: 9780324581638
Description: Emerging trends are changing today’s business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook...
Subject/Course: MNM1503
Subject/Course: MAR111Y
ISBN: 9780702188565
Description: A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An Introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field....
Subject/Course: MNM1507
Subject/Course: ASP141Y
ISBN: 9780702177934
Description: Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success. In the current economic crisis and with rapidly advancing, ever-changing technological communication channels available,...
Subject/Course: HCMMOAM
ISBN: 9780071284400
Description: Belch / Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success....
Subject/Course: PISM01V
ISBN: 9780702188817
Description: It is widely recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation. Marketing is more than a sequence of steps or a strategic process; it is also a mindset that leads to good business philosophy. The marketing mindset...
Subject/Course: MNM2606
ISBN: 9780702165092
Description: In this edition the authors focused on the principles and practice of the six promotional or marketing communications tools, namely advertising, personal selling, sales promotion, direct marketing, public relations and sponsorship. Since then, three major developments influenced the planning...
Subject/Course: CLO2605
ISBN: 9781563674457
Description: This is a brand new edition of the best-selling text aimed at anyone in merchandising – from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds...
