Subject/Course: COP1501 Subject/Course: COM151A Subject/Course: COM1502 Subject/Course: COM1501 ISBN: 9780702172618 Description: Although the theory is based on material used in the USA and other overseas universities, South African students will be able to identify with the local examples, TV programmes and other mass media, and the political and...

Subject/Course: HCMMCTG Subject/Course: COM2604 ISBN: 9780702176920 Description: This is the first volume in the four-part textbook series in media studies. This series has been written by key thinkers in media studies locally and from abroad. Media studies encompasses the systematic, critical and analytical study of the media in all its forms, and...

Subject/Course: COM303A ISBN: 9780702177668 Description: Media Studies Volume 1: Media History, Media and Society (2007) dealt with the relationship between the media and society and the media and its users. The emphasis was, inter alia, on the history, functions and power of the media, different theoretical paradigms in the study of the media, media...

Subject/Course: COM3029 ISBN: 9780702176753 Description: In this volume of the four-part textbook series on Media studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content. Volume 2 is guided in part by the question:...

Subject/Course: COM311A ISBN: 9780702156571 Description: Grounded in ethical theory, this text provides guidelines for individual ethical decision-making and although the primary focus is the news media – broadcasting and the press – professionals working in related fields will benefit from engaging with it. An analysis of the South African...

Subject/Course: HCMMCTG Subject/Course: COM306D ISBN: 9780702177101 Description: The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including...

Subject/Course: PRO131V ISBN: 9780195992908 Description: Handbook of Public Relations is a practical handbook that covers a wide range of Public Relations techniques supported by excellent case studies. Click Here: Handbook of Public Relations – 9th Edition

Subject/Course: COM3704 ISBN: 9780627025778 Description: New media technology influences our lives in various ways at home and at work. In this publication the contributors share their knowledge of and expertise in the Information and Communication Technology (ICT) sector to provide the reader with information on the latest developments in this field,...

Subject/Course: PCCS10C Subject/Course: MNM1520 ISBN: 9781868914838 Description: More than you would expect from a textbook with language you can understand, material that is relevant to you, your world and your circumstances, diverse opinions from many institutions, continents and cultures, and all the skills and content you need to succeed in your...

Subject/Course: HCMMPRB ISBN: 9780495571377 Description: MANAGEMENT OF ELECTRONIC MEDIA, 4th Edition, International Edition provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast,...